"You mean all that money I've spent on that lovely-looking web site and graphics...was a waste of money?" Er, well...yes, actually.

7 Essential Secrets Of Building Income With SBI Websites

Congratulations! Want to know what you've just done? You don't know it yet, but

-you've just taken the first major step - one that most business owners and SBI'ers never even realize exists - towards re-inventing yourself and your site as a marketer of what you do, rather than a do-er of what you do!

But before we go any further can I recommend you join me, George Slater, at one of my live Seminars.

Just book mark this page so you can come back or better still print it off, then Fill in you details below and you will be taken to the info page
where you can hear me talk live on the web or by phone.  You know it makes sense...,

Sign Up For Your Free
Teleseminar On CRM
Valued at $267

Just fill in the form below and you will be taken to the Page with all the Details of this fantastic event.

Your Information
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And that's a fantastic thing, because you will always make more money as a marketer than you will as a technician. And why am I uniquely qualified to help you do that?

Because I'm an expert webmaster and marketer specializing in Direct Response On The Internet - since launching The Web Master Business in 2004 (after 8 years very selling application software for Oracle Corp in over 20 different industry sectors),

278 Web Sites in 12 different countries

have begun making much more money thanks to the special tools I've developed for their business! For example...at the bottom of this lesson, you'll see a testimonial from one website owner who made an extra $9,280 A MONTH and rising using just one technique you'll discover in this course. And there are lots of cases like these:

"George, can we turn off the leads because we are getting too many and we can't handle them...". (We now make $000s out of those leads)
This was the first message that I had to send to George once my new SBI site was up and running.  Basically we had taken the response rate that we expected on a direct mail campaign and related it to the web.  Big mistake, you see we were giving away "free reports" not that the Free was an issue, its just we could not cope with the response.  Anyway George sorted that our by helping us put up an on-line system that took all that work away and actually increased our response rate to the Free Report.  Those Free reports have resulted in hundreds of thousands of dollars in income and still work to this day, month in month out.    Greg Milner CEO, Worldwide Salon Marketing,  Lakeside - Suite 7, 144 Northwood St Leederville WA 6007, Phone: +61-8-9388 4727

Here's just a few of the things we're going to cover in this mini-course:

  • The dumb mistakes that almost ALL business Website owners make, and how you can avoid them
  • How to get the visitors you want coming to your website in an instant
  • Exactly how to create a plan that will last your years and give you an ever flowing stream of clients
  • The little-known secrets of using direct internet marketing that will TRIPLE your takings
  • Why you should never do any marketing that hasn't been tested and proven by others (hint: pioneers come home full of arrows!)
  • Why most web secrets is a waste of your time, effort and money
  • How to clean up just by harvesting the 'farm' in your own backyard

PLUS...I'm going to introduce you to a specially-developed set of services you can get hold of now - and use tomorrow - to put cash in your bank account in 14 days or less.

AND - I'm going to give you - FREE - something every website owner needs:

HELP WITH YOUR SITE IDEA!

The Web Master
George Slater
CEO & Founder
The Web Master.Com

At the end of this course, you'll find an service, it is a free 45 minute Phone consultation Directly with Me.  It is there to allow you to discuss one-to-one your web idea and thoughts. Well will cover a lot of what this course goes into and you will really begin to see the real ways that there are to make money online.  This service normally costs upwards for $279 - but it's yours, free just for completing this course

 

But that's later. First, 

Step #1:

In this Lesson...

  • Why Your Web Marketing Sucks
  • What Advertising 'Creatives' Won't Tell You
  • Why you should take your Yellow Pages or Newspaper Ad Sales rep out back and shoot him...Plus, why you should
  • Forget Everything You've Ever Been Told About What Makes Good Marketing for Small Business...
  • and how to AVOID BEING AN ADVERTISING VICTIM!

Hello there, and welcome to my 'quick 'n easy' 7 Essential Secrets Of Building Income With SBI Websites...or should I say,

'Marketing for Website Owners and SBI'ers That Actually Works!'

First, I guess you'd like to know why the heck you should listen to me...well, for a start, just like you (I'm guessing...) in my time in business I've wasted an awful lot of money on useless, 'feel good' marketing that didn't actually sell anything...!

It took me years to finally wake up...and years more to study and learn what does work. Luckily, I found out before...only just before, mind you...I went totally broke. I wish I knew back then what I know now. Fortunately for you, you don't have to make those same mistakes. Work smart, not hard...avoid mistakes by learning from me and other salons featured here.

Literally hundreds of website owners around the world are avoiding those mistakes because of this mini-course.

"Over $46,000 a year in new business and that's compounding every month"
We get at least 12 contact requests a month that either book appointments or buy vouchers. The vouchers are between $90 to $360 each.  Virtually every person who books or gets a voucher will rebook and spend at least $100 a month, month on month.  I have no problem saying your spread sheet figures are a minimum of what we get if we do our job right.

"And these clients are just from the automated contact booking system, we have not measured the people who find us on the web and just phone the our number, but for instance we did get a call from the USA a few weeks ago who bought a voucher for a relative out here.  That's really exciting when it happens." 

"The automated leads that I get emailed to me are the first ones I open on my mail system, everything else can wait, I open those and call them straight through to Lisa who gets on the phone and books them up, they’re worth real money.

"We also get other bookings off the web and not just vouchers, one lady booked a whole party in for a whole day and she found us off the web site, that was worth thousands."
Karen Briffa, Le Beau Day Spa, Perth +61 8 9331 1122

(Stay with this course and you'll discover how you can get the exact Services this business owners used!)

Okay, let's get cracking! I'm going to cover a big bunch of stuff in this mini-course, but I'm going to make it absolutely super-simple. There's so much humbug and nonsense written and spoken about marketing, it makes most small business owners feel it's something they need a College Degree to be any good at it.

Nothing could be further from the truth. The theory- and practise- is very, very simple.

For starters...

forget branding, or image marketing.

Here's the truth - the truth that no fast-talking, pony-tailed, Hugo Boss-clad Website Advertising Account Executive or 'creative' will ever tell you...

Spend money on graphics,brand or image web marketing, and you may as well stand in the bathroom and flush $100 notes down the toilet.

 

"WHAT! You're telling me I paid
$$%*#@!! for my Web Graphics and that banner - so my friends could tell me how nice it looked???!!! My friends don't put cash in my till, you idiot!"

 

Here's an of examples of the typical 'image' kind of pages you'll see on web pages:

Image Preview

Yep, pretty typical of the kind of stuff you'll see on all over the web, not only does it look beautiful but there's music as well!. In fact, go take a look at a number of web sites now and you'll see what I mean?

A BLUR of sameness!

Pretty pictures of lovely looking graphics. And you know what they amount to? Nothing more than expensive, oversized

Business Cards!

You see, they just don't sell anything. There's no offer, no guarantee, no headline, no testimonials...in fact, there's not a single thing in these pages...or just about any web page you see 99% of the time ...that compels the reader to pick up the phone right, fill in a form or buy right on now!

It's just dreary, bland image advertising.

Yet that's what the 'creatives' at the web ad agencies, and their henchmen, the graphic designers, would rather you spend your hard-earned money on. Why?

Because you can't measure the response!

And the last thing they want is for you to be able to measure how well that expensive website is doing for you...'cos next year, they'll be able to bully you into spending money on a BETTER graphics more moving pictures and sound. Sure, that'll work...NOT!

(If the pretty website didn't work, simply multiplying the prettiness isn't going to make it work any better, just cost more!)

No wonder most website owners - come to think of it, just about any small business owner - groan when I ask them how much business their website actually brings them.

Sure, if you have a bank balance the size of Microsoft's, or Ikea's, or Coke's, do web branding.

The people who sell you web branding, know nothing about how to write an web sites that get high rankings, loads and traffic that compels your prospect to pick up the phone, fill in a form or press a Buy Now Button NOW and take the action you want then to. FACT: "Only my kind of websites and methods will do that for you."

That kind of marketing is called

'direct response' internet marketing.

And that's the only kind of marketing ANY small business should do. Because it's

Measurable
Accountable
Gutsy, and it
Gets Attention!

Direct response internet marketing is just website, e-mail message or pay per click ad that calls for an immediate response, one you can measure. You know, you've seen the ads on TV, "CALL NOW!" That's direct response. Why do you keep seeing it everywhere (except 99% of the web industry)? Because it WORKS!

I'm going to get into the detail of Direct response internet marketing in the next step, but here's a summary of what I've been talking about in Step #1:

  • Don't do 'brand' or 'image' web marketing - it's expensive, and you can't easily measure the results. In fact, it's toxic for small businesses who need to watch every dollar.
  • Website Sales reps know nothing about what makes people respond to Website Marketing. Graphic artists know even less. Never rely on a graphic artist to write a compelling online ad for you.
  • What your staff, your family, your best-est ever friend, Paris Hilton or even you think about your website and ads doesn't matter a damn...
  • The ONLY people whose opinions you should listen to about your marketing are those who put money in your till...your customers.

Coming up...Step #2

I hope Step #1's given you an idea of what not to do, so you can avoid being an Website Design and Graphic victim, forever throwing good money after bad marketing.

But there's a lot more to good Direct response internet marketing than simply knowing what NOT to do. In Step #2:

    The dumb Direct response internet marketing mistake 99% of website owners make...
  • The Simple, but Little-Known Secret of marketing by building a list of existing clients that will TRIPLE your takings (your competitors just do NOT have a clue about this - 'my' "Direct response internet marketing Clients", around the world, do. And when you complete Step #2, you will too!)
  • How you can get the EXACT services that 'my' website owners are using to get up to 75% of new clients buying follow up services and products...
  • Ignoring the goldmine in your own backyard - more dumb mistakes, and how to avoid them!

Click here to go straight to Step #2

"It's really quite amazing," says The Web Master Clients Pauline Dudgeon of Isis Beauty & Wellbeing in Melbourne, Australia. "Our new Toolkit website www.beauty-salon-melbourne.com has only been up and running for a couple of weeks, and I've already had...oh, at least half a dozen bookings from it. And the website's only half-completed..."